It’s very rare you get to make the pitch work. It’s even rarer that they don’t want you to change anything. This was our first campaign for eir following a multi-agency pitch for Ireland’s largest telco.

eir built Ireland’s network, the network we all deserve, the network made for all. All we had to do was tell all of Ireland about it.

‘For all’ was launched as eir entered a new chapter in the brand’s rich history. They had been through a long journey in terms of their investment in infrastructure, systems and customer experience – and now it was time to tell all of Ireland that they were committed to connecting for a better Ireland. This launch campaign not only allowed us to tell our audience about all the work that eir had achieved, but it was a breath of fresh air (pun intended) into an iconic Irish brand.

It was a new start. A new beginning. A marker in the ground, to tell all of Ireland that eir was their network, the network they deserved – the network made for all.

In making this film we wanted to embody the purpose of ‘For All’ not just in the campaign, but in how we made the campaign, too. We worked with Irish director Niall O’Brien to create a film featuring a diverse crew and cast from across the length and breadth of the country.

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Executive Creative Director: Shane O’Brien
Copywriter/CD: Eoin Conlon
Art Director/CD: Robert Boyle
Agency Producer: Jessica Derby

Director: Niall O’Brien
Production Company: Furlined
Music: Bicep
Photography: Rich Gilligan