When you don't think the 8th Amendment affects you... until it does.

As seen in…

Amnesty International

This is a personal project developed for Amnesty International Ireland in support of their campaign to Repeal the 8th Amendment in Ireland. With this campaign we wanted to communicate that the 8th was about so much more than just abortion rights. All women featured in the film are real people telling their own stories.

We launched the film on Her.ie and within a week it had been watched nearly a million times and has featured in The New York Times, Mashable, Adweek, David Reviews and BestadsonTV. It featured at number 4 on Shots.net’s Top 10 ads for August, 2017.

Art Director: Stephen Rogers
Strategy: Fay Quilligan
Producer: Jessica Derby

Productions Company: Antidote Films
Producer: Andrew Freedman
Director: Kathryn Ferguson
Post Production: Screen Scene
Editor: Juangus Dinsmore
Sound: Tim O’Donovan at Raygun

With special thanks to Sorcha McCabe, Karina Cotter, Emer FitzGerald, and Bernie Martin for additional production, planning, writing.


Gold – Creative Bravery

Creative Director / Copywriter
August 2017