Multi Award-Winning freelance Executive Creative Director, Copywriter & Screen Writer.


Ex ECD BBDO Dublin. Ex CD Rothco | Accenture Interactive (Now Droga5 Dublin). Award-winning screenwriter and best-selling children's author.

I'm a multi-award winning creative director and copywriter available for freelance projects in Ireland, the UK and Europe. Over the last 18 years, my work has been recognised and awarded at the Cannes Lions, D&AD, the One Show, the Clios, Eurobest, London International Awards, EPICAs, Kinsale Sharks, ICAD, the Effies, the Webbies, the Lovies and a few others. You can have a look at some examples of that work as both a writer and a creative director on the menu on the left.

I was Executive Creative Director of BBDO Dublin for the last four and a half years, winning more than 20 international awards in my time in charge, as well as agency of the year at the Kinsale Shark Awards twice in a row. I also served as the Deputy Chair of the EMEA BBDO Creative Council and represented the network in juries at Eurobest, the Dubai Lynx, Madstars, the One Show Next Creative Leaders and Jury Chairman at ICAD. I stepped down earlier this year to focus on some screenwriting opportunities following the release of my second feature film.

Prior to working in BBDO, I was Creative Director at Rothco | Accenture Interactive (now Droga5 Dublin), Creative Director of Rothco’s sister agency Guns or Knives; and before that again, a senior writer in Rothco. In my time with the Rothco Group I worked on brands including the National Lottery, Fáilte Ireland, Dairygold, Heineken, Meteor, Eir, AIB and mytaxi.

I started my career in BBDO Dublin working on Carlsberg, Aer Lingus, Guinness, EBS, and Today FM. I’ve also had a number of stints as a freelancer over the years, bouncing around Dublin freelancing in agencies including Boys and Girls, Chemistry, and McCann Erickson.

Outside of advertising I've written comedy for stage, television and film, with credits on RTÉ2, BBC3, Channel 4 as well as feature films for 2Entertain, Fastnet Films, Ashmore Films and Screen Ireland. My second feature film, Apocalypse Clown was released in cinemas in the UK and Ireland in September 2023, and on Netflix in October 2023. I am currently developing my third with Fastnet Films with the support of Screen Ireland.

I was a Founder & Partner of Good Cop Good Cop - a collective who use their spare time to make creative things for good cause. Our first book 'How Will Santa Find Us?' raised over €80,000 for homelessness charity Focus Ireland and was featured on the Late Late Toy Show.

I was a part of the multi-award winning comedy group Dead Cat Bounce, with whom I was invited to all of the world’s major comedy festivals; including Montreal Just For Laughs, Edinburgh Festival Fringe, Melbourne Comedy Festival and many others.

I was also briefly a member of Whitesnake... genuinely.

If you’d like to get in touch just drop me a message on the contact page.




MSc Advertising

Technical University Dublin (TUD - formerly DIT)

2005 – 2006

BA Hons Political Science and Sociology

Trinity College Dublin

2001 – 2005


Executive Creative Director

BBDO Dublin

Ireland · Nov 2019 – May 2024

Executive Creative Director overseeing all of the agencies creative accounts.
Winner of Irish agency of the year 2021 and 2022 at the Kinsale Sharks.
Deputy Chair of the BBDO EMEA Creative Council.


Good Cop Good Cop

Ireland · Jun 2019 – Jul 2022

I was co-founder a collective who used our spare time to do creative things for good causes. Our book 'How Will Santa Find Us?' was a top 10 best seller, featured on the Late Late Toy Show and raised over €80,000 for Focus Ireland.

Freelance Copywriter / Creative Director


Ireland · May 2018 – Nov 2019

I worked as a freelance Copywriter and Creative Director on projects for agencies including Rothco | Accenture Interactive, BBDO Dublin, Boys and Girls and Chemistry.

Creative Director

Rothco | Accenture Interactive (Now Droga5 Dublin)

Ireland · Apr 2017 – May 2018

Creative Director overseeing clients including eir and the National Lottery.

Creative Director

Guns or Knives

Ireland · Jul 2016 – Apr 2017

Creative Director of Rothco's sister agency, working with clients including Hailo/mytaxi, Heineken, Samsung, Dairygold, Fáilte Ireland, Tesco, Bord Gais, Johnson & Johnson and AIB.

Senior Copywriter

Rothco | Accenture Interactive (now Droga5 Dublin)

Ireland · Aug 2014 – Jul 2016

Senior writer at Rothco (now Droga Dublin) on brands including Meteor, AIB, Heineken, Failte Ireland and Dairygold.


BBDO Dublin

Ireland · Oct 2012 – Jul 2014

Senior copywriter working on Independent Newspapers, Harp Lager, Carlsberg, Aer Lingus, Road Safety Authority, Electric Ireland and the National Transport Authority, with pitch wins on Newstalk and EBS.

Freelance Copywriter


Ireland · Jul 2008 – Oct 2012

I left full time advertising for a while to pursue screenwriting and touring as part of a comedy group. During this time I was also a regular freelance writer on ad hoc assignments for agencies including McCann Erikson and Boys and Girls working on brands such as Heineken, Halifax, Mini, and Digicel.

Junior Copywriter

BBDO Dublin

Ireland · May 2006 – Jun 2008

I began my career in BBDO Dublin (then known as Irish International BBDO) as a junior copywriter on brands including Carlsberg, Guinness, Today FM, and the National Newspapers of Ireland.

Screenwriter / Author / Comedian


Ireland · Jul 2008 – Present

Throughout my career in advertising, I have consistently worked on other writing projects including two feature films, a best-selling children's book, a TV pilot and a contributing writer on several TV shows. I also toured with award-winning comedy group Dead Cat Bounce playing at all the world's. major comedy festivals.