WiFi Calling from eir eliminates mobile coverage black spots. So we created a campaign that did the very same.

We took over the entire Daily Mail Magazine and got rid of every black spot we could find – from full stops, to semi colons, to the tittles on i’s and j’s.

Named as one of the 7 Best Print Campaigns of 2017 by Adweek. Included in Vol. 6-17 of Lürzer’s Archive.

Creative Directors: Shane O’Brien & Stephen Rogers
Art Director: André Maia
Copywriter: Lucas Guratti
Agency Producer: Al Byrnes

AWARDS

EUROBEST 2017:
Bronze – Design: Publications and Editorial Design
Shortlist – Media: Use of Print

ADWEEK BEST OF 2017:
One of the Best 7 Print Ads of the year

CANNES LIONS 2018:
Shortlist – Print & Publications: Innovative Use of Print

LISBON INTERNATIONAL ADVERTISING FESTIVAL 2018
Gold – Best Use of Press
Bronze – Press
Bronze – Craft, Art Direction
Shortlist – Design, Typography

KINSALE SHARKS 2018:
Silver – Print/Outdoor International
Silver – Print/Outdoor Irish

LONDON INTERNATIONAL AWARDS
Bronze – Print: Use of Typography
Finalist – Design: Use of Typography

IRISH MEDIA AWARDS 2018:
Silver – Best Collaboration Print

NEW YORK FESTIVALS 2018:
Finalist – Design: Craft (Art Direction)
Finalist – Print – Traditional & Digital: Craft (Art Direction)
Finalist – Avant-Garde / Innovative: Product & Services
Finalist – Avant-Garde / Innovative: Avant-Garde Discipline (Design)
Finalist – Best Use Of Media: Print (Magazine)
Finalist – Print – Traditional & Digital: Products & Services
Finalist – Best Use Of Media: Print