Selected projects from my time as ECD of Tourism Northern Ireland
TOURISM NORTHERN IRELAND
A Small Step to a Giant Adventure - Launch
Executive Creative Director - Shane O'Brien
Copywriter - Ben Clifford
Art Director - Kirk Bannon
Director - Noel Byrne
Producer Andrew Counihan
A Small Step to a Giant Adventure - Autumn / Winter
Executive Creative Director - Shane O'Brien
Copywriter - Ben Clifford
Art Director - Kirk Bannon
Director - Noel Byrne
Producer Andrew Counihan
Game of Thrones Experience Launch
Executive Creative Director - Shane O'Brien
Copywriter - Ben Clifford
Art Director - Kirk Bannon
Director - Gavin Kelly for Piranha Bar
Choose your own Giant Adventure - Interactive Social Campaign
Executive Creative Director - Shane O'Brien
Copywriter - Dave Cowser
Art Director - Liam Frawley
Director - Event Junkies
Producer Andrew Counihan
All Ireland Marketing Awards Case Film
WINNER - All Ireland Marketing Awards 2023 - Agency Client Collaboration Award
SILVER - Effie Awards 2023 - Leisure, Media, Sport, Travel and Gaming
Tourism Northern Ireland
Tourism Northern Ireland are one of BBDO’s largest and busiest accounts. Since we won the account in early 2020, we have produced over 7,500 individual pieces of content for them, smashing all of their visitor targets. Have a look at some of the content above, and the results below…
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70% increase in Visitor Advocacy
53% increase in ROI Visitors
68% increase in ROI Visitor Spend
52% were new Visitors
Role |
Executive Creative Director |
For |
Selected Projects |