Shane O'Brien

eir. Bundles.

It gets better when you bring great together…

Lords of Strut.

Pat and Pat.

Dennis and Tweed.

Amy and Sarah.

Cormac and Katja.

ROLE:

Creative Director / Copywriter


FOR:

Rothco


DATE:

November 2017 – June 2018


eir asked us to highlight the great value you get from bundling their products, so we created a campaign in which we “bring great together” featuring amazing combinations of people from around the country. The campaign included five TV executions staring the legendary Lords of Strut, the Christmassiest neighbours in Ireland, a pair of champion sheep herders, the Irish Roller Derby team, and some soon-to-be husband and wife rally drivers.

Above are the extended social edits. Ooooh…


Directed by Rory Hanrahan for Gaslight Films.

Art Director: Stephen Rogers

Agency Producer: Aisling O’Dwyer


AWARDS:


ADFX 2018:

Bronze – IT/Telecommunications and Digital