A Small Step to a Giant Adventure – Launch
Executive Creative Director – Shane O’Brien
Copywriter – Ben Clifford
Art Director – Kirk Bannon
Director – Noel Byrne
Producer Andrew Counihan
A Small Step to a Giant Adventure – Autumn / Winter
Executive Creative Director – Shane O'Brien
Copywriter – Ben Clifford
Art Director – Kirk Bannon
Director – Noel Byrne
Producer Andrew Counihan
Game of Thrones Experience Launch
Executive Creative Director – Shane O'Brien
Copywriter – Ben Clifford
Art Director – Kirk Bannon
Director – Gavin Kelly for Piranha Bar
Choose your own Giant Adventure Social Campaign
Executive Creative Director – Shane O'Brien
Copywriter – Dave Cowser
Art Director – Liam Frawley
Director – Event Junkies
Producer Andrew Counihan
All Ireland Marketing Awards Case Film
ROLE:
Executive Creative Director
FOR:
BBDO Dublin
Tourism Northern Ireland was one of BBDO’s largest and busiest accounts. Since we won the account in early 2020, we have produced over 7,500 individual pieces of content for them, smashing all of their visitor targets. Have a look at some of the content above, and the results below…
70% increase in Visitor Advocacy
53% increase in ROI Visitors
68% increase in ROI Visitor Spend
52% were new Visitors
AWARDS:
ALL IRELAND MARKETING AWARDS 2023
WINNER – Agency Client Collaboration Award
EFFIE AWARDS 2023
SILVER – Leisure, Media, Sport, Travel and Gaming
EFFIE AWARDS 2024
SILVER – Sustained Effectiveness
SILVER – Public Service and Government
BRONZE – Leisure: Entertainment, Media, Sport, Travel and Tourism