ROLE:

Creative Director / Copywriter

FOR:

Rothco

DATE:

October 2017

URL:

www.eir.ie

WiFi Calling from eir eliminates mobile coverage black spots. So we created a campaign that did the very same.

We took over the entire Daily Mail Magazine and got rid of every black spot we could find – from full stops, to semi colons, to the tittles on i’s and j’s.

Named as one of the 7 Best Print Campaigns of 2017 by Adweek.

Included in Vol. 6-17 of Lürzer’s Archive.

AWARDS:

EUROBEST 2017:

Bronze – Design: Publications and Editorial Design

Shortlist – Media: Use of Print

ADWEEK BEST OF 2017:

One of the Best 7 Print Ads of the year

CANNES LIONS 2018:

Shortlist – Print & Publications: Innovative Use of Print

LISBON INTERNATIONAL ADVERTISING FESTIVAL 2018

Gold – Best Use of Press

Bronze – Press

Bronze – Craft, Art Direction

Shortlist – Design, Typography

KINSALE SHARKS 2018:

Silver – Print/Outdoor International

Silver – Print/Outdoor Irish

LONDON INTERNATIONAL AWARDS

Bronze – Print: Use of Typography

Finalist – Design: Use of Typography

IRISH MEDIA AWARDS 2018:

Silver – Best Collaboration Print

NEW YORK FESTIVALS 2018:

Finalist – Design: Craft (Art Direction)

Finalist – Print – Traditional & Digital: Craft (Art Direction)

Finalist – Avant-Garde / Innovative: Product & Services

Finalist – Avant-Garde / Innovative: Avant-Garde Discipline (Design)

Finalist – Best Use Of Media: Print (Magazine)

Finalist – Print – Traditional & Digital: Products & Services

Finalist – Best Use Of Media: Print

Creative Directors: Shane O’Brien & Stephen Rogers

Art Director: André Maia

Copywriter: Lucas Guratti

Agency Producer: Al Byrnes