ROLE:

Executive Creative Director

FOR:

TBWA/Ireland

DATE:

2024/2025

Barry’s Tea is an iconic and beloved Irish brand, and one very close to my heart. So I am delighted to have worked on their new brand platform and its launch campaign.

Working with the brilliant Ken Wardrop, we’ve tried to capture the emotional connection Irish people have with Barry’s Tea – a symbol of community, belonging, and what it means to feel truly at home.

There are three films in the set, made with the stellar team below over a hectic road trip around Ireland, all telling heartwarming stories about extraordinary people and their relationship with home. There are three executions, featuring Darren McFadden & Emma Melay caretakers of the Great Blasket Island, Skibbereen rower Kelly Oforji, and Connemara Pony breeder Daria Erhart.

Agency – TBWA\Ireland

Executive Creative Director / Copywriter – Shane O’Brien

Creative Director / Art Director – Bairbre McGlade

Senior Agency Producer – Georgia Stevenson

Senior Account Manager – Áine Neenan

Executive Client Growth Director – Sinead Lee

Directed by Ken Wardrop for Antidote Films.