ROLE:

Creative Director / Copywriter

FOR:

Amnesty International

DATE:

August 2017

URL:

www.amnesty.ie

This was a personal project developed for Amnesty International Ireland in support of their campaign to Repeal the 8th Amendment in Ireland. With this campaign we wanted to communicate that the 8th was about so much more than just abortion rights. All women featured in the film are real people telling their own stories.

We launched the film on Her.ie and within a week it had been watched nearly a million times and has featured in The New York Times, Mashable, Adweek, David Reviews and BestadsonTV. It featured at number 4 on Shots.net’s Top 10 ads for August, 2017.

Art Director: Stephen Rogers

Strategy: Fay Quilligan

Producer: Jessica Derby

Productions Company: Antidote Films

Producer: Andrew Freedman

Director: Kathryn Ferguson

Post Production: Screen Scene

Editor: Juangus Dinsmore

Sound: Tim O’Donovan at Raygun

With special thanks to Sorcha McCabe, Karina Cotter, Emer

FitzGerald, and Bernie Martin for additional production, planning, writing.

AWARDS:

KINSALE SHARKS 2017:

Gold – Creative Bravery