He wasted his time staring blankly at the wall and drinking weak tea.

The Essential Pleasure of Meeting Deadlines - Press

Call to entry ad for NNI’s "Power of the Press competition.

The Essential Pleasure of Extending Deadlines - Press

Deadline extension ad for the same competition.

My First Ad

This was my first ad from 2006 – a press campaign to announce entry to the NNI’s “Power of the Press” competition. I was very excited… until my CD realised that the extension execution went out with a typo on it. Apparently you “pore over” something, not “pour over” it… Hard lesson learned.

Art directed by Rachel Foley.
The illustrator was Brian Coldrick.

National Newspapers of Ireland