I wrote a few words in IMJ on starting my new gig in BBDO Dublin the week a global pandemic arrived on our doorstep. Full article below if you fancy reading...


Very excited to say that I have been named as the new ECD in BBDO Dublin. This agency has always been a special place for me. Not only because it’s where I started my career, and that this is actually the third time I’ve worked here, but I recently discovered that my great grandfather actually worked in the building about 100 years ago. He was a conductor on the tram for 30 odd years from 1911 until the mid 40s - that's him in the photo above sitting on the extreme left. So I’m honoured and delighted to take the wheel here.

Very excited to say I am returning to full time advertising as Creative Director in BBDO Dublin, where I began my career many years ago as an intern.

Incredibly exciting to see ‘How Will Santa Find Us?’ on the Late Late Toy Show this weekend. It’s available now from all good book shops nationwide and online at www.howwillsantafindus.com. All profits go to Focus Ireland, so please get out and get yourself a copy.

Well that was a lot of fun! Thanks so much to everyone who came along on Thursday night to help us launch #howwillsantafindus. It was amazing to see so many people on a rainy Thursday night. Particular thanks to Rick O’Shea and Niamh Lambe from Focus Ireland for for their wonderful speeches, to Lauren O’Neill Illustration and Alan Dunne for representing our amazing illustrators, and to all at Easons Ireland for hosting the event. We’re buzzing after it.

Sorry for mentioning Christmas this side of Halloween, but I’ve written a children’s book with Stephen Rogers in aid of Focus Ireland. It’s called "How will Santa Find Us?” and tell the story of a family who lose their home at Christmas.

It features beautiful artwork from some of Ireland’s best-loved illustrators, including Lauren O’Neill, Steve McCarthy, Steve Simpson, Peter Donnelly, Tara O’Brien, Fatti Burke, Kevin Waldron, Yasmeen Ismail and Alan Dunne. It was designed by WorkGroup, and published by Good Cop Good Cop in association with OFFSET with the support of Gill Books.

It will be in bookshops all over the country from 1st November. Can’t wait for people to see it.

I’ll be speaking to Trinity students this week, with this impressive panel of people.

After spending the last few months locked away writing a script, I’ve become available for regular freelance work. So if you have any projects coming up over the summer where I could be of use, please give me a shout… It would be nice to see people again.

I’m super excited that myself and Stephen Rogers have written a children’s book and are working with OFFSET to publish it for Christmas 2019 to raise money to fight homelessness.

The book is called “How Will Santa Find Us” and will feature the talents of amazing Irish illustrators including Kevin Waldron, Fatti Burke, Sheena Dempsey, Peter Donnelly, Steve McCarthy, Fuchsia McAree, Chris Haughton, Ale Mercado, Steve Doogan, Steve Simpson and more to be announced.

Loads more info here – http://www.iloveoffset.com/howwillsantafindus/

We had a couple of hours to kill in Osaka on a recent trip to Japan, so we wandered the streets, hit up a ferris wheel and a karaoke booth, and made this video for Lux Alma’s new single – The Fly. Check it out…

The Fly is available now on iTunes, Spotify and all the usual platforms. Give it a listen.

Another win for our Black Spots Campaign for eir. This time at the London International Awards. We got Bronze for Print: Use of Typography. We were also a Finalist for Design: Use of Typography.

Very happy to see our Black Spots campaign for eir picking up two silvers at this year’s Kinsale Sharks.

Delighted our eir Black Spots campaign has won three awards at the Lisbon International Advertising Festival, as well as being shortlisted in another category.
Gold – Best Use of Press
Bronze – Press
Bronze – Craft, Art Direction
Shortlist – Design Typography

Meet the Celebrations. The first commercial from my first campaign for the National Lottery, which was also the last campaign I worked on before leaving Rothco… And I’m the voiceover on all these ads too.

Great to see that three campaigns I worked on in Rothco have been nominated in four categories in ADFX 2018 – Dairygold for FMCG, eir in IT/Telecommunications and Digital, and Fáilte Ireland in Leisure, Media and Entertainment and in New Launch. Fingers crossed.


Nice to see our Black Spots campaign for eir recognised at this year’s Cannes Lions with a Shortlist in the Print & Publications category for Innovative Use of Print.

Also delighted for my buddies at Rothco who picked up an historic Grand Prix, a Gold Lion and a handful of Silver and Bronze Lions for their Amazing JFK Unsilenced Campaign. Congratulations Ste and Al!

After four great years, I’m sad to say I’m leaving Rothco. However, I’m really freaking excited to say that it’s in order to make a feature film with Fastnet Films. Send in the Clowns has been granted production funding by the Irish Film Board! We’ll be in production this summer, hopefully shooting later this year or early next year.